Daily Archives: July 19, 2016

ON ALDUB’S FIRST ANNIVERSARY

CULTURAL NOTES
July 19, 2016

ON ALDUB’S FIRST ANNIVERSARY

By Arturo P. Garcia

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AlDub or Alden Richards and Dub for Divina UrsulaBokbokova Smash or Maine Mendoza is a “love team” or supercouple in the Philippines that appears in the Kalyeserye portion of the variety show Eat Bulaga!.

The good news is that they celebrated their fist anniversary last July 16, 2016

The ALDUB first year celebration’s highlighted their second movie, “Imagine”. Their first movie was ” My Bebe Love:‪#‎Kilig‬ pa More” last year. This won for Maine Mendoza the best supporting actress award for the Metro Manila Film Festival, 2015.

They are also called as the “phenomenal love team” namely Filipino actor Alden, who portrays a fictionalized version of himself, and Yaya Dub, portrayed by Dubsmashpersonality for the You Tube fame, who is actress Maine Mendoza.

Many asked why the ALDUB KALYESERYE succeed? Why did it become a phenomenon in the Philippines serious but complicated showbiz?

For me the answer is simple. The ALDUB partnership highlighted the Filipino cultural values of traditional courtship. It was new in the sense that for the new generation does not know it .And they welcomed it as a relief from the so passé showbiz gimmicks of teenyboppers and the American style of “slam bang thank you gal/boy” quickie courtships.

And as the Eat Bulaga creative group introduced the Lola’s influence in the old type courtship that even featured a “lawanit/plywood ” divider when the two lovers met.

It kept on the crowd excited and guessing, on their toes on what will happen next with the powerful Lolas were around.

But in the end, they became certified lovers after measuring up to the Lola’s expectations and tests. The crowd loved it and was able to integrate old cultural norms to their daily grind. Thus it became a hit and was followed by a captured TV audience.

It was another kind of reality show that is actually a throwback to the old times plus the reality of the present situation with both Maine Mendoza alias YAYA DUB and Alden Richards as her suitor who has both to please her and the Lola’s.

In that sense the ABS-CBN tried to mimic some portions and even to deride the ALDUB KalyeSerye to no avail. They tried “Pastillas Girl” but it came as bland as a poor copycat.

The Filipina actress from Sana Maria, Bulacan, Maine Mendoza, was so humble to describe herself: “Hindi naman ako maganda, Masyadong malaki ang bibig ko at magaling lang ako magdubmash. Pero pasalamat ako dahil tinangkilik ako ng tao.”

Alden Richard who tried several breakout roles, got his at this KalyeSerye. But as humble as Maine Mendoza, he is now on the top of his popularity. And he remained humble and good to their fans up to this day.

The Lola’s, Filipino comedians Wally Bayola (Lola Nidora, sometimes Duhrizz, Rihanna, and Doktora the Explorer), Jose Manalo (Lola Tinidora, and sometimes Frankie), and Paolo Ballesteros(Lola Tidora, and sometimes, Lola Isadora) as various characters added to the luster of the KalyeSerye and made the kalyeserye more interesting.

As of late, different media outlets had hailed AlDub as a “social media phenomenon” following its success in trending everyday on Twitter and other social media platforms.

Wikipedia says, ” on September 26, 2015, they first reached record-breaking tweets on Twitter for ‪#‎ALDubEBforLOVE‬ with 25.6 million tweets in just a day, breaking their own record of 12.1 million tweets within 24 hours for‪#‎ALDUBMostAwaitedDate‬ on September 19, 2015.

Congratulations to ALDUB. The Suave and debonair Alden Richards and his screen love-Maine Mendoza alias Yaya Dub.

More power to you two !

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